WE'RE A START-UP ON A MISSION!

We set out to create THE grip sock for athletes who refuse to compromise. No shortcuts. No excuses, just PERFORMANCE, COMFORT, and ENDURANCE.

Sport doesn't need another "meh" grip sock brand. It needs GRIP SOCKS BUT BETTER. SOCKS THAT DO MORE THAN GRIP.

We live by the architect Louis Sullivan's mantra: "FORM FOLLOWS FUNCTION". Our translation? The form of something should be determined by its intended function. Born from athlete feedback, every feature is engineered for max performance.

BECAUSE YOUR GEAR SHOULD WORK AS HARD AS YOU!

WHAT'S IN A NAME?

Let's break it down: 4-ma-tion (four-may-shun)

NOUN: the way something is formed. Like how we formed a rebellion against "OK" when it comes to grip socks.

VERB: The act of uniting. AKA our growing community of athletes who are united in one belief. Your feet deserve better!

QUESTIONS & ANSWERS

WHY SHOULD I WEAR GRIP SOCKS?

Performance grip socks are engineered to fundamentally enhance athletic performance - they're not just another layer between you and your shoe. Here's why serious athletes consider them essential equipment:

  • Stability - Your foot stays planted during explosive lateral movements, sudden stops, and rapid direction changes
  • Protection - Eliminating internal sliding means no more blisters or hot spots from friction
  • Confidence - When your footing is secure, you can focus purely on performance

While all grip socks share the same core technology, the best ones enhance it with thoughtful design elements that address sport-specific demands.

ARE GRIP SOCKS ONLY WORN BY GUYS WHO PLAY FOOTBALL?

Let’s set the record straight—sports grip socks aren’t just for footballers, and they certainly aren’t just for men. (Though we get why you might think that, given how they’re usually marketed.)

The truth? They’re a game-changer for any athlete who values stability, comfort. Whether five-a-side football, rugby sevens, netball, hockey, pickleball, or paddle, grip socks keep your feet locked in so you can move with confidence.

And it doesn’t stop there—runners love them for added security, Hyrox competitors rely on them for multi-directional stability, and even gym-goers swear by them for weightlifting and HIIT. The bottom line? If your sport (or training) demands precise footwork, grip socks aren’t an accessory—they’re essential.

CAN I WEAR 4MATION WITH SOCK BOOTS?

Our performance socks aren't recommended to be worn with sock boots. Field tests have shown that the abrasive elastic of the sock boots compromises the deep terry cushioning. While this doesn't affect performance, it does create visible fraying at the heels and ankles.

We want you to get full value from every pair, so we recommend not pairing our socks with sock boots until we have found a solution for safeguarding our signature comfortable cushioning.

HOW DO I MAINTAIN MY 4MATION GRIP SOCKS?

Start by tossing them in a cold, gentle wash (inside-out to protect the grips) with mild detergent—no bleach or fabric softeners, as these can break down the fibres and compromise the grip. Air-dry them flat, away from direct heat (dryers are a no-go—they’ll warp the silicone and shrink the sock). Store them flat or folded, never rolled, as they will stretch and lose their elasticity. Lastly, recommend you do not pair with sock boots to preserve the deep terry cushioning.


Follow this, and your socks will stay game-ready.

HOW DO I MAINTAIN MY 4MATION GRIP SOCKS?

Start by tossing them in a cold, gentle wash (inside-out to protect the grips) with mild detergent—no bleach or fabric softeners, as these can break down the fibres and compromise the grip. Air-dry them flat, away from direct heat (dryers are a no-go—they’ll warp the silicone and shrink the sock). Store them flat or folded, never rolled, as they will stretch and lose their elasticity.

To protect the cushioning terry loops on your socks' heel and ankle, we advise against wearing them with sock boots. The aggressive elastic causes premature fraying, and although this doesn't affect the performance of your socks, it does affect the appearance

Follow this, and your socks will stay game-ready.

WHY DO YOU SELL ONLY 3 COLOURS?

We hear you! While we'd love to launch new colours tomorrow, as a small brand, we face tough minimum order quantities—hundreds of pairs per colour. Which is a high-stakes bet for a start-up like us.

Every purchase brings us closer to expanding our range. Your support directly shapes what we create next. When new colours drop (and they will), we promise they'll be worth the wait.

DO YOU OFFER TEAM DISCOUNTS?

Absolutely! We're all about supporting squads who hustle together. Email bepartofit-4mation@outlook.com with

Custom designs? We're 100% here for it, but as a small team, we're perfecting our core range first.

WHY IS 4MATION ONLY AVAILABLE IN THE UK?

We're working hard to untangle international trade red tape (VAT registrations, customs rules - the not-so-fun stuff). As a UK start-up, each new country requires careful setup to ensure we meet regulations without compromising service.

WHAT ARE YOUR SUSTAINABILITY GOALS?

At 4MATION, we reject the throwaway culture of fast fashion. Our sustainability approach is simple: do more with less, and improve as we grow.

Today, this means:
✔ Socks built to endure - premium materials mean fewer replacements 
✔ Minimalist packaging – 100% recyclable, no-frills sock band and poly bag.
✔ Responsible partners – Factories that meet strict ethical and environmental standards.
✔ Demand-led production – Small batches to prevent overstock waste.

Each order fuels our ability to develop more sustainable solutions. As we scale, we're committed to transitioning to recycled yarns and packaging.

READY TO JOIN THE 4MATION?

Pro, grassroots, or simply here for the love of the game. Sport isn't about being flawless, it's about effort, resilience, and finding joy in the grind. And we have created THE socks to support your every step. So pull on a pair, lace up and ....BE PART OF IT!

BUY NOW